Common methods used to cover the cost involved for providing free web hosting services
A. Advertising on the customer’s website:
This the most common method employed by the majority of the free hosting providers. Selling on the customer sites is generally considered a fair trade - the reasoning is that high traffic sites are more expensive to host, but the additional traffic allows for additional ad impressions therefore covering the cost.
Various methods of providing online advertisements :
1. Banner Advertisement : In this method banners are provided on the user’s web site by the web host. Most common position for providing banners are top and bottom of web page.
Examples :
www.1hwy.com
www.7p.com
www.9f.com
www.bappy.com
www.tvheaven.com
2. Text Links : In this method text links are used as an advertising medium. Text links comprises of the advertisements by the web host’s sponsors or partners etc. Examples :
www.100webspace.com
www.fateback.com
3. Pop up : This method is in lesser use these days but still is one of the favorites methods employed for advertising by the service provider. This method is normally employed along with other modes of advertising. Examples :
www.250free.com
www.0catch.com
4. Google Adsense Ads: Another way of monetizing is by inducing google adsense ads in the customers web page. Examples :
www.5gbfree.com
www.1asphost.com
Note: Most of the web hosting providers uses combination or amalgamation of above methods as their advertising medium.
B. Referrals
Using a simple form of viral marketing, these providers rely on the users to spread the offer. The ratio of free to paid accounts is known, and by having each user refer a number of friends, the hosting provider is able to get enough paid accounts to cover the cost. |